Marketing partner needed to support the  integration of Physical Activity into Health and Care

By GreaterSport | 22 July 2022 | TAGS: health

To support the ambitions of Greater Manchester Moving in Action, GreaterSport are looking for a partner to provide expertise to develop, test and learn from marketing and communications approaches that support the integration of physical activity in the health and care sector.

Overarching commitment   

 A key priority within GM Moving is to ensure that movement, physical activity and sport play their part in health creation through truly integrated approaches to health and care in every neighbourhood across Greater Manchester.   

• Useful context and information      
• Our journey so far   
• How we work   

Aims of this specific investment into marketing and communication:   

We are looking for an organisation to help partners in localities, across GM and nationally to collectively address inequalities in physical activity and health:  

• Build on the work carried out so far to support system wide culture change in the health and care sector so there is a shared culture and solidarity around norms for physical activity as part of health and wellbeing. 
• Capture and share stories of change, impact, and innovative practice so that we can collectively grow and spread what works, building on local strengths and progress.  
• Shape and share powerful narrative and messages that resonate with colleagues in the health and care sector and the people they serve. 
• Work closely with GreaterSport and GMICS teams and partners, including the GreaterSport Research and Insight, Marketing and Communication and evaluation partner to help us understand how existing approaches and *resources support integrating physical activity in health and care work and settings and why and what support is needed to strength and enhance this.   
• Test new/adapted/targeted approaches such as campaigns, communications, resources with organisations to evaluate and capture learning to understand which approaches have impact, why and for which audiences.   
• Help build relationships and understanding between key Integrated Care System and physical activity stakeholders as part of the process.  

The organisation appointed will work closely with GreaterSport staff and teams and wider partners and openly share information and learning aligned to how we work.  The organisation appointed will also work closely with our evaluation team who will evaluate the approach(es). 

For more information on the project, timescales, the full tender process and contact details please take a look at the full brief below.  

Downloads

• Integrating Physical Activity Into Health And Care Marketing And Communications 2022 23 - Procurement Brief