That Counts!

That Counts! is the public campaign that’s inspiring us all to move more, in our own way.

It doesn’t have to be great feats of endurance, running marathons or pumping iron, you can choose your own moves! It could be dancing around the kitchen, jumping in puddles with the kids, walking the dog or running for the bus. However you move, as long as you move more, it all counts. Moving for just 30 minutes throughout the day has so many benefits.

Whatever way people choose to do it, moving more can improve health and wellbeing. In the long-term it also helps protect against serious illnesses like cancer, heart disease and stroke.

We're encouraging people across Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan to get involved, start moving more and share ways to fit activity into everyday life.

People across the 10 boroughs of Greater Manchester can look out for the campaign in their area from September 2019 and get involved on Instagram and Facebook using the handle @ThatCountsGM.

The campaign has adopted a tough challenge – focusing primarily on those who are inactive and getting them to move more. By adopting a friendly, accessible approach – not preaching or nagging – it’s already making an impact. Just three months into the two-year campaign, research shows it has increased the intention to exercise and self-reported activity levels have risen. The future looks bright, and the campaign is already attracting interest from other parts of the UK.

Physical inactivity is one of the UK’s biggest societal problems; it is responsible for one in six deaths and costs the UK £7.4 billion annually (source: Public Health England).

Across the Greater Manchester region, inactivity levels are persistently higher than the national average; more than half a million adults are classed as inactive (less than 30 minutes activity a week).

That Counts! is a marketing campaign that is tackling the challenge head-on in the region. It aims to deliver whole population behaviour change – with a specific focus on the most inactive groups.

The great news is that the early indications are that the approach is working. Just three months into the two-year campaign, research shows it has increased the intention to exercise and self-reported activity levels have risen:26% of people said they were inactive before the campaign; three months later this dropped to 22%82% of people who had seen the campaign said they were doing more activity than the minimum – compared to 76% who were unaware. The campaign specifically encourages people who are inactive to become more active, focusing on three main cohorts: people with a long-term condition; parents with children; people who are workless/at risk of worklessness.

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Move more. Sleep well. Feel better.

Sitting still isn’t good for us. Our bodies are meant to be active - moving around and getting as much fresh air as we can. And the less active we are, the more likely we are to develop health conditions, or make existing ones worse. Rest isn’t always best – moving more could actually be the best medicine …

It’s up to you how you get active. The more fun you have, and the easier it is to fit into your routine, the better. But it’s important to make sure that whatever you do, you’re getting the benefits, too.

What counts?

  • Anything that makes you move more counts!
  • Dancing round the kitchen while you’re washing up.
  • Running after the kids in the garden.
  • A kick-about in the park.
  • Walking to school, or work, the dog, or even to the corner shop.
  • Jumping in muddle puddles in the rain.
  • Trying a new YouTube yoga move.
  • Reviving your childhood skipping skills.
  • Scooting the school run, and back again.

It counts if:
You can feel your heart pumping faster
You’re feeling warmer
You’re getting a bit sweaty
You’re breathing faster
(Not Mo Farah faster, just a little out of breath!)

Looking for inspiration? Check out our range of That Counts! videos

Let's make some noise!

That Counts! is everyone’s campaign. We love to hear from organisations that want to use the campaign assets in their own workplaces and we've developed a FREE partner toolkit so that you can access, adapt and download materials. Contact us to find out how you can join the movement and get access to the toolkit at:

Join in using #ThatCounts! and make sure you visit our socials and website:





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