Local Delivery Pilot

The Local Pilot work forms an important strand of the implementation of GM Moving and will test and explore what it takes to secure population-scale change in physical activity behaviour.

"We need to find a way to achieve sustainable increases in activity levels, at scale."

Local Delivery Pilot

We know inactivity is a complex issue that is the result of many factors. Some of these factor are big macro issues (for example, economy, technological advances, and social norms), other factors are behavioural (humans are programmed to make things efficient to conserve energy), and we also know that an individual’s social and physical environment will have a considerable impact on their activity levels.

Previous investments into physical activity has had an almost exclusive focus on interventions that target individuals or small groups. While some of these investments may have let to change the impact on population-level is small, mainly due to the scale of the programmes and the sustainability of these programmes when investment has finished is poor.

We need to find a way to achieve sustainable increases in activity levels, at scale.

The starting point for some pilots is entire counties or local authority areas; others are very clear about focusing on specific locations or groups of people within such areas. Some reflect the reality of inner city living, some are coastal communities and some are predominately rural. We feel all of this diversity is a real strength to what we can learn from our LDPs.

Greater Manchester was selected as one of 12 Local Delivery Pilots by Sport England in December 2017 following a competitive 12 month application process.

The Local Pilot work forms an important strand of the implementation of GM Moving and will test and explore what it takes to secure population-scale change in physical activity behaviour.

There are nine key principles for the local pilot that underpin this work:

Must be an identifiable need supported with an evidence base Targeting the physically inactive ensuring a focus on population health interventions and targeting the most at risk proportionately Must align to

The local pilot in Greater Manchester focuses on three key audiences:

1. Children and young people aged 5-18 in out-of-school settings.

2. People out of work, and people in work but at risk of becoming workless.

3. People aged 40-60 with, or at risk of, long term conditions: specifically cancer, cardiovascular disease, and respiratory disorders.

All 10 of the Greater Manchester localities are involved in the pilot, and have their own steering group and individual plans. Since July 2018, each of the localities within Greater Manchester have been utilising research and insight to create their initial 12-month plan, starting from April 2019.

Find a downloadable map, showing each of the 10 Greater Manchester localities and their target audiences below:

Map

Within the Greater Manchester Pilot there are four key enabling functions:

  1. Evaluation
  2. Engagement
  3. Workforce
  4. Marketing

You can find more information around each enabling function below:

1. Evaluation

Substance and Sheffield Hallam University have been appointed as our evaluation partner, with a strong focus on process evaluation and developing plausibility models for the work. They will work closely with the national evaluation partner IFF.

In March 2020 the evaluation team presented five prioritised features of system maturity and described theories about how they might enable support for physical activity. These had emerged through a synthesis of local documentation, academic literature, research data and discussion with system stakeholders.

These were:

  1. Involving local people and growing assets
  2. Strategic leadership enabling collective leadership
  3. Effective work across and between sectors,
  4. Transforming governance and processes; and,
  5. Learning and adapting

Take a look at some of the learning to date:

March 2020 evaluation

September 2020 evaluation

You can also view evaluation lead Dr. Katie Shearn giving a brief theory illustration on our YouTube channel here

2. Engagement

10GM play a pivotal role within the pilot, to ensure that voluntary sector organisations continue to support localities in engaging with their VCSE sector, their communities, and ensures relevant representation in decision making.

GM Moving has embraced the opportunities to develop a different relationship with the VCSE and local people and communities. We have ensured this has been designed into the strategy, governance, and operational frameworks for delivery. 10GM have partnered with GM Moving colleagues and the LP teams to ensure:

  • VCSE representation in the governance at Exec and locality levels
  • VCSE are named partners on the locality steering groups and in a significant number of localities have direct resources to the local VCSE and have built co-design and coproduction into their delivery models
  • VCSE contribute to system leadership opportunities with positive engagement from VCSE and local people; leading workshops on engagement and system change from a community perspective
  • Facilitated and brokered links to aid GM Moving and Sports England access to local community leadership and learning opportunities
  • The VCSE voice is strong throughout the design work, for example in recent GM Moving and LP work on inequality

3. Workforce

GM Moving and the Local Pilot identified that there was a need for support to appoint an organisation/collaborative to co-design, manage and deliver a system change development journey for current and future leaders across sectors, to achieve the outcomes of GM Moving. After a shortlisting and interview process 10GM, in partnership with Do-Well and AQUA, were appointed the collaborative to support the work.

After a shortlisting and interview process 10GM, in partnership with Do-Well and AQUA, were appointed the collaborative to support the work. The intended outcomes are:

  • More leaders in Greater Manchester will be leading in ways that are consistent with the GM principles of reform and GM Moving’s pointers for leadership practice.
  • More leaders across the Greater Manchester system and sectors will see ‘people moving more’ as their business, and be contributing to the ambition of GM Moving through their work.
  • Support locality leads and direct delivery partners make a step-change in their confidence and skills in leading a system change.

4. Marketing

Research agency Britain Thinks have completed their insight research for the Pilot and GM Moving more broadly, which was used to inform our developing social marketing campaign ‘That Counts!’

A summary of the research findings can be read here.

Some of the key findings from this research piece:

  • Physical activity is often interpreted narrowly
  • Few are aware of specific activity guidelines (150 minutes for adults per week - WHO guidelines) but can make a reasonable guess
  • There is clear recognition of the benefits of activity, though short-term benefits can be more motivating than the reduction of longer-term health risks
  • Many of these barriers are exacerbated because ‘activity’ is often associated with relatively strenuous exercise which can seem both daunting and unenjoyable to the least active residents

Britain Thinks suggested key recommendations for a GM marketing campaign:

  • Include a ‘Bitesize’ target for people to aim for
  • The language used in the campaign is key – decide between 'Moving' Vs 'Physical activity'
  • Focus on short term benefits (sleeping better, boosts to mood etc)
  • Tailor messaging to the three pilot key audiences

You can find more info here: thatcounts.co.uk

The below videos provides some background information on the local delivery pilot. More information can be found on Sport England's website.